M Saraswathy &Amp; Viveat Susan Pinto

Stories by M Saraswathy &Amp; Viveat Susan Pinto

Tatas falls off top 5 in attractive brands list, down to 7

Tatas falls off top 5 in attractive brands list, down to 7

Rediff.com   4 Nov 2016

While study was done before the current boardroom battle began, the findings indicate Tata is no longer viewed as aspirational brand by working professionals.

Mistry's tenure saw LIC cut stake in Tata firms

Mistry's tenure saw LIC cut stake in Tata firms

Rediff.com   3 Nov 2016

Insurer likely to support Ratan Tata; reduction in stake might have been profit booking.

Cyrus Mistry's exit: Tata corporate brand takes a beating with boardroom battle

Cyrus Mistry's exit: Tata corporate brand takes a beating with boardroom battle

Rediff.com   29 Oct 2016

Experts say the impact is limited to investors and potential employees and may ease out in the next few months

Fewer jobs, flat salary blues for techies in campus hiring

Fewer jobs, flat salary blues for techies in campus hiring

Rediff.com   19 Oct 2016

'Over the next two to three years, hiring will come down further.' 'You will see the industry intake of freshers go down to 150,000 from the current 200,000.'

Sri Sri signs on Sindhu to endorse health drink

Sri Sri signs on Sindhu to endorse health drink

Rediff.com   15 Oct 2016

This is only the second endorsement in the baba-led space by a celebrity after wrestler Sushil Kumar featured in an ad last year for Patanjali Ghee.

Political risk, not surgical strikes, has companies seeking insurance

Political risk, not surgical strikes, has companies seeking insurance

Rediff.com   30 Sep 2016

Threats from IS militants, the Syrian conflict and the migrant crisis in Europe are some of the recent risks that have companies worried, says M Saraswathy.

How telematics auto insurance can help you

How telematics auto insurance can help you

Rediff.com   26 Sep 2016

This form of device-based insurance uses GPS to measure how much a car runs and the speed that it is run at.

Samsung swings into action after Note 2 explosion

Samsung swings into action after Note 2 explosion

Rediff.com   26 Sep 2016

The company will meet DGCA next week and is putting in place a strategy to contain the damage

Patanjali moves high court against ad regulatory body

Patanjali moves high court against ad regulatory body

Rediff.com   16 Sep 2016

While members are bound to listen to ASCI, the self-regulator has frequently faced resistance from non-members, who've challenged its authority to redress grievances of complainants

Ad lines blur as political leaders turn quasi brand ambassadors

Ad lines blur as political leaders turn quasi brand ambassadors

Rediff.com   15 Sep 2016

The Prime Minister and and President gracing ads for Reliance Jio and Bandhan Bank have put the spotlight on this trend.

How Big Bazaar lost its way online

How Big Bazaar lost its way online

Rediff.com   14 Sep 2016

Three years after launching Big Bazaar Direct, Future group CEO Kishore Biyani's enthusiasm for online ventures has been tempered by growth concerns

Nestl shifts spotlight to non-Maggi brands

Nestl shifts spotlight to non-Maggi brands

Rediff.com   13 Sep 2016

Nescaf is leading the company's efforts to widen the public lens on its portfolio of brands

When Vishal Dadlani got it horribly wrong

When Vishal Dadlani got it horribly wrong

Rediff.com   6 Sep 2016

'Politics and religion is a dangerous mix in India and anybody even remotely seen crossing the line is taken to task.'

Meet the millionaire poster boys of online advertising

Meet the millionaire poster boys of online advertising

Rediff.com   24 Aug 2016

Bhavin and Divyank Turakhia remain as committed as ever to incubating start-ups despite selling their firm for $900 mn

Road to 70: Five brands that grew with India and on Indians

Road to 70: Five brands that grew with India and on Indians

Rediff.com   16 Aug 2016

Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades

Irdai plans to make insurers' listing a must

Irdai plans to make insurers' listing a must

Rediff.com   12 Aug 2016

General, life insurers with 8 & 10 yrs in biz, respectively, may have to list

Behind the scenes: The making of India's largest private insurer

Behind the scenes: The making of India's largest private insurer

Rediff.com   10 Aug 2016

Amitabh Chaudhry, who will now head the merged entity, will manage assets under management of about Rs 1.10 lakh crore and an employee base of 23,620 after the completion of the deal

Fraud claims leave life insurers in a fix

Fraud claims leave life insurers in a fix

Rediff.com   7 Aug 2016

Section 45, which says no claim can be rejected after three years of a policy being in force, remains a bone of contention

How Colgate plans to take on Patanjali

How Colgate plans to take on Patanjali

Rediff.com   2 Aug 2016

Colgate's toothpaste volume growth for the March quarter was 3 per cent.

Start-ups lean on temporary jobs to sail through tough times

Start-ups lean on temporary jobs to sail through tough times

Rediff.com   30 Jul 2016

With future prospects being difficult to predict, hiring for a short period is proving to be cost-effective